This is most certainly one of the biggest questions in the online business. You don’t usually come in contact with your visitors as much as you’d want, and even if you do, you don’t always ask the right questions and get the best answers. Because of all this, it can be extremely helpful to use some tools that enable you to discover some of the background of your visitors.
With Google Trends for Websites you can analyze any website’s visitors, be it your own website or your competitor’s website. You can figure out what country / region represents the largest portion of website’s visitors, what other websites those visitors like as well and what those visitors have been searching for in the past. This way you can figure out what your visitors are interested in and you can make sure that your website gives them exactly what they want.
Because of this, they’ll love you and come back for more.