Category: Marketing

Article Spinning: The Future

I’ve probably come across the question of “the future of article spinning” at least a 1,000 times. I see it in Spin Rewriter’s support emails. I see it on many forums as well. And, I was discussing it with some of the top internet marketers on the Online Underground Seminar in Washington.

What do I think about it? Since I have been in the very narrow business of article spinning for almost 3 years now, I have some predictions. But before we discuss the future, let’s take a look at the past.

How Was Article Spinning First “Invented”?

Article spinning was born because of the content needs of online marketers. At that time (before all the important Google updates), quantity was king. If you were able to produce more content than your competitor, you had nothing to worry about. And because of the well-known Google “duplicate content” filters, your content needed to look unique.

This wasn’t hard at all — you simply replaced some words with synonyms and you were done. When the first auto spinners came on the market, their job was not to produce high quality content. Vice versa — they had to produce A LOT of content that looked unique to the mighty Google’s eyes. At that time, Google didn’t really have any “quality content” filters, so as long as your content was “unique”, that was good enough for them … and in turn, for you!

Google Algorithm Changes

Eventually, Google started recognizing such content (it wasn’t that hard at all, since there were many versions of these articles available online) and started marking it as “duplicate content”. So, internet marketers had to begin spinning content on different levels — they moved from word-level spinning to sentence-level and paragraph-level spinning. At that point, Google once again wasn’t able to recognize this type of spun content as duplicate anymore (i.e. this content looked unique to them), but their algorithms developed in a way that Google was now able to recognize it as low quality content.

Simply said, Google considered well spun content unique, but Google also knew that that content is of low quality — largely, this content was completely unreadable. And so, this content lost a lot of value which certainly wasn’t the best news for internet marketers.

Spin Rewriter – The Game Changer

Then … there came Spin Rewriter. I created it with the intention of helping internet marketers all across the globe get more content. And I knew that the content doesn’t only need to be unique — it has to be of high quality as well! My only realistic option was to make an algorithm that is able to understand the meaning of every word and then only use the most appropriate synonyms for each word. However, word-level spinning was (of course) not quite enough — we needed to spin articles on the sentence and paragraph level as well. And, in the most recent version of Spin Rewriter, we also added the ground-breaking options for sentence manipulation, a special option that changes the entire structure of sentences.

And the future?

So, now that we can see a rough sketch of the past, the future probably looks extremely clear. What can we expect?

There is a pretty obvious trend that moves webmaster’s work from quantity to quality. One quality backlink is worth more than 100 low quality ones. So, it’s better to spend your money (and time) on quality links.

In the future, high quality content will outrank low quality content. Even more, low quality content will slowly and surely lose all of its value. So, article spinners that produce low quality content will become (even more) useless.

So, articles spinners need to adjust. I can confidently say that Spin Rewriter is already producing the highest quality content among all article spinners currently available. And we are constantly working to make it even better!

In the future, we will most likely start to generate less articles from one original article — because we will need to make sure the generated articles are of the highest quality on the one hand, and we’ll also need to make sure the generated articles are as different from each other and from the original article as possible on the other hand! To accomplish this, we will also need to find some other — completely new! — levels of spinning as well. I already have a coupe of really powerful approaches in my head … just wait until you see the next version of Spin Rewriter. 😉

Will Google Stop With The Updates?

Of course not! Google knows that their search results could be better and they need to constantly tweak their algorithm to improve them. And we appreciate that, because we HATE spammers. So, our goal is to produce spun content that genuinely adds value. Spun content that is well readable and delivers a clear message to the end user. Because of this, we are happy (!) to watch all the new algorithm updates as they roll in!

A Short Conclusion…

So, article spinning is going to help webmasters in the future as well. Quality will finally beat quantity and, in order to keep up with future Google’s algorithm changes, spinning tools will need to deliver high quality, well readable and highly unique content that actually delivers value to its readers, i.e. internet users.

I am happy to say that there is a piece of great news here — Spin Rewriter meets Google standards now, and it’s going to meet them in the future as well. You have my word on that.

And, as always — if you have any suggestions on how to further improve Spin Rewriter, please send an email to my support department. We take all your ideas very seriously. 😉

 

5 Most Popular Article Spinning MYTHS

Two weeks ago, I was doing a webinar for Chris Munch’s subscribers. It was an interesting experience — it turned out that 50% of all webinar participants were already using Spin Rewriter. They asked me many questions about article spinning, about my spinning methods and — of course — my future plans for Spin Rewriter.

Some questions were especially interesting — mostly because I mistakenly believed that people already knew the answers. It turned out that this was not the case, at all. These questions were referring to some of the well known “article spinning myths”, which I — again, mistakenly! — thought were no longer discussed. I would like to present these 5 most popular article spinning myths to you as well.

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The Underground seminar was amazing!

Yanik’s seminar was a huge success and I must say I had a ton of fun.

Most of the time I simply couldn’t believe just how many people there are either using or promoting Spin Rewriter, and how passionate they all are about it. It’s been an amazing experience and it’s given me (and the whole team, by extension) a metric ton of extra energy that we’re going to put into making Spin Rewriter even better. If that’s possible. 😉

It was a great pleasure meeting everyone — and those of you who weren’t there, can check out a short & sweet video right here. 😀

Checking in from the Underground seminar

Hey everybody!

I’m currently at Yanik’s “Underground 9” conference in Washington DC — if you happen to be nearby, feel absolutely free to buy me a drink. 😀

It would certainly be nice to catch with some of our users & affiliates in person. I’ll be the guy handing out these business cards, and (maybe) wearing one of these shirts.

Promo stuff for the Underground conference

I hope I get to meet a lot of you! 😉

– Aaron

Spin Rewriter affiliate banners ready!

It was about time …

We’ve added a set of handsome animated GIF banners to the Affiliate Program section of Spin Rewriter’s website.

These new banners come in all of the most popular dimensions (728×90, 300×250, 160×600 pixels), and our affiliate partners should feel absolutely free to use them! 😀

 

Meet our new JV manager, Jacob

We’ve just had an amazing addition to our team. A young fellow named Jacob joined us, and he and I will both be talking to our JV partners and affiliates from now on.

Here’s what he has to say: “I’m very excited to be a part of the amazing Spin Rewriter team. It’s both my pleasure and a big challenge to help Spin Rewriter users get the most out of our software, to help our technicians further improve it, and to make sure all our affiliates and JV partners are as happy about the entire project as we are.”

Jacob, welcome aboard! 😀

Affiliate Program – Simplified!

We’ve taken a large step to a simpler and more intuitive Affiliate Program.

First you should know that you can be an Affiliate Partner for a number of our services:

We’re now displaying a bunch of extra statistics now, and this really comes in handy if you want to figure out which of your marketing efforts are paying off and which aren’t.

Thanks for promoting our services! 😀

 

This time *we* are learning new stuff

It’s not always just Spin Rewriter that does the learning around here … At the moment practically the whole team is on a business trip to California where we’re discovering new things both on the “natural language machine processing” front as well as the “general internet marketing” front. Only this way we can keep on bringing game-changing new products to the market, and make sure our users are more than satisfied.

Even though we’re out of the office, we’re still doing our very best to ensure that our user support stays more than satisfactory. We’ll do everything we can to always respond to all support tickets as quickly as possible – you probably won’t even notice that we’re out of the office.

So, everybody – have a great time, we’re doing quite okay as well. 😀