Google Insights for Search is another nifty tool that can be extremely useful. It shows you related search terms for the search term you enter, and you can figure out both the “top searches” and the “rising searches” in your particular niche. You can also filter search queries by location and get an extremely useful insight into the most popular keywords in a certain region.

With this knowledge, you can really do a bang-up search engine optimization job on your website and make sure the search engine spiders love you. And why shouldn’t they – by knowing what people are actually searching for, you can make sure that you provide your visitors with exactly what they were looking for.